Shop By The Values You Care About: Kindness Sharing compassion and acts of kindness around the World Communities Supports communities for impactful social change Diversity Empowering diversity of race, ethnic minority, sex, gender or disability Mental Health Supporting and raising awareness of mental health difficulties Earth Friendly Eco friendly, recycled, reusable, plastic free, zero waste or sustainable Animal Welfare Vegan, save the bees, cruelty free or supports animal welfare Ethical or Fair Ethically sourced or Fair Trade ensuring workers rights are looked after Reduce Poverty Enabling the poor or homeless to create a more sustainable future Giving Back Impacting good causes by giving back eg. buy one gift one